Tourism Ireland undertakes an extensive programme of promotions each year, to boost the number of golf holidaymakers to Northern Ireland. Key international golf journalists are regularly invited to visit, to experience our fantastic golf for themselves.

Tourism Ireland has a significant presence at the PGA show in Orlando where it is joined by key trade partners from Ireland. It hosts an annual networking event for golf media at the Masters in Augusta and Tourism Ireland’s golf TV ads aired to millions of golf enthusiasts this year on the hugely popular NBC Golf Channel, as well as on Golfchannel.com.

Tourism Ireland also has a presence at various high profile golf events and tournaments across the world, most recently at the Deutsche Bank Championship at the TPC Boston golf club in the US, profiling our world-class golf and encouraging people everywhere to consider a golf break or vacation in Northern Ireland.